Insights, News, and Expert Advice for Healthcare Professionals

Welcome to the Flo Blog—your destination for the latest trends, expert tips, and news in female health. Whether you're looking for insights into the latest updates on Flo or practical advice from healthcare experts, our blog is here to keep you informed and inspired.

How Flo improves female health through research

Liudmila Zhaunova, PhD, is at the helm of Flo’s science team. Since joining the company as Flo’s first scientist in 2019, she has built a multidisciplinary team of in-house scientists dedicated to developing science-backed product features and...

Inside the OB-GYN mind: Career moves that shaped doctors’ paths

There’s no single blueprint for the obstetrician and gynecologist (OB-GYN) profession — and rarely is it a straight line from medical school to an “established” career. Rather, for most clinicians, the path is shaped by a patchwork of ambition,...

Caring for caregivers: What OB-GYNs are doing to protect their mental health at work

Clinical work is demanding in ways that are hard to fully capture on paper. In MedScape’s 2025 Physician Mental Health & Well-Being report on a net basis, 47% of the doctors surveyed said they felt burned out, and 24% experienced depression.1...

6 ways OB-GYNs can reclaim work-life balance

Obstetricians and gynecologists (OB-GYNs) face unique and intense demands in their work. So it’s no surprise that burnout rates in the specialty are among the highest in medicine.1 According to Medscape’s 2023 Physician Burnout and Depression...

Evaluating the evidence behind health and wellness apps

Medically reviewed by: Liudmila Zhaunova

Highlights from The Menopause Society’s 2025 annual meeting

This year’s annual meeting of The Menopause Society (TMS), held from Oct. 21–25, 2025, in Orlando, centered on the theme “Optimizing Health and Longevity at Menopause and Beyond.”

5 lessons OB-GYNs wish they’d learned earlier in their careers

Today’s obstetricians and gynecologists (OB-GYNs) face a shifting landscape: From increasing patient expectations to staff shortages; evolving career models to cutting edge new technologies. The modern world is reshaping what it can look like to...

Debunking Health Myths: The Role of OB-GYNs in Fighting Misinformation

It’s no secret that female health misinformation in the modern day is rife.

Highlights from ACOG’s 2025 Annual Clinical & Scientific Meeting

In May, members of Flo’s partnerships, medical affairs, and science teams attended the ACOG Annual Clinical & Scientific Meeting (ACSM), the largest OB-GYN conference in the United States. This year’s event, hosted in Minneapolis, MN, brought...

Q&A with Dr. Twogood: Insights into Female Health, Flo, and Candle Making

Dr. Sara Twogood has sat on Flo’s expert board since 2019. She is an obstetrician and gynecologist certified by the American Board of Obstetrics and Gynecology.

Championing Women’s Health: Celebrating International Women’s Day

International Women’s Day (IWD), observed annually on March 8, serves as a pivotal moment to reflect on the progress made in gender equality and advocate for continued action, particularly in women’s health.

Breaking Myths and Building Bridges: Jordan Rullo on Sexual Health

Jordan Rullo is a clinical health psychologist and certified sex therapist who sits on Flo’s expert board.

How Dr. Rodgers Combines Clinical Expertise and Social Media to Educate Millions

Since 2014, Dr. Allison K. Rodgers has worked as a reproductive endocrinologist at the Fertility Centers of Illinois, US, where she is also a managing partner. On top of her day job, she also sits on Flo’s board of 120+ medical experts.

Bridging Gaps in Women’s Health: Flo at the Forefront of Femtech Innovation

For International Women’s Day this year, we were delighted to participate at the ‘DigitALL: Innovation and Technology for Gender Equality’ conference hosted by the Royal College of Obstetricians and Gynaecologists (RCOG) in London. This innovative...

From Research to Real-World Impact: Flo at ACOG’s Annual Clinical & Scientific Meeting

Earlier this year, more than 4,000 OB-GYNs gathered in San Francisco for ACOG’s Annual Clinical & Scientific Meeting (ACSM). As the largest OB-GYN conference in the US, the meeting brings together clinicians, researchers, and industry experts to...

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