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Published: 17 Oct 2025
Technology is advancing at the same breakneck speed as medical innovation, and for healthcare professionals, it can feel like a race just to keep up. Between a full schedule of patient appointments, ongoing professional development, and the constant pressure to stay on top of the latest research, finding time to explore new tools can be a challenge. But what if technology could help lighten the load?
Technology is transforming every aspect of our lives, and healthcare is no exception. One of the most exciting advancements is the rise of artificial intelligence tools like generative AI (GenAI) tools, which are quickly making their mark in healthcare. One survey reported that approximately 20% of general practitioners are utilizing AI tools like ChatGPT to assist with tasks such as drafting documentation templates or exploring potential diagnoses.
This technology holds great potential to enhance patient communication, improve workflow, and streamline tasks that can often feel overwhelming. While there may be some hesitation about incorporating GenAI into patient care, it may prove a helpful ally in freeing up time for what matters most: your patients.
How GenAI can help OB-GYN practices
As healthcare providers, communication is at the heart of your practice. Whether discussing sensitive health concerns, providing education about reproductive care, or helping patients navigate prenatal journeys, the ability to connect with your patients is crucial. This is where GenAI technology steps in.3 With its ability to understand and generate human-like text, GenAI can help you craft clearer, more tailored messages that resonate with different patients.
One of the biggest challenges in healthcare is addressing the communication gap between medical professionals and patients. Medical jargon that comes easily to you can be intimidating or confusing to someone without a medical background. GenAI can assist in breaking down complex terms into easy-to-understand language.
“There are some really practical things that I found extremely useful from a business point of view that are quite relatable,” says Kym Jacks-Bryant, former Director of Medical Affairs and Partnerships at Flo. “One thing we're seeing more and more is changing language and writing style for different cultures and different generations.” GenAI tools allow you to modify how they communicate, ensuring messages are received clearly by everyone, whether it’s a millennial, Gen Z, or a patient from another cultural background.
Additionally, GenAI can help you prepare for the conversations you might not expect. It can scan trends on social media and other platforms, alerting you to what health topics may soon be on your patients’ minds.
“What questions are you likely to get soon? Are you likely to get “Can lemon bring on my period quicker” because it's trending on TikTok right now? Or are you getting something completely different, and at least then you've got a heads up before they appear in your office?” says Kym. GenAI can help you stay ahead of emerging concerns, from the latest social media health fads to the next big trend in reproductive health.
Empowering patient education and relationships
Patient education is one of the most powerful tools OB-GYNs have, but making sure patients understand their conditions and treatment plans can be challenging. This is where GenAI shines. Imagine explaining a complex health condition like PCOS to a patient who has no background in medicine. GenAI can help simplify that explanation, breaking it down into easy-to-understand language or even using analogies that make the concept more relatable.
“It’s very tricky to take yourself out of the shoes of someone with a ton of medical knowledge,” says Kym, “but GenAI can help explain things in such simple terms that anyone can grasp them.”
This ability to make medical information more accessible doesn’t just improve understanding — it also improves trust and compliance. When patients fully understand their condition and the reasons behind their treatment plans, they’re more likely to follow through with recommendations. “If you’re simpler and clearer with that individual, they’re much more likely to be able to understand the agreed treatment pathway,” she adds. “They're more likely to comply because they understand why, and they're more likely to be able to make those decisions with you.”
With GenAI, you can create customized educational materials that speak directly to patients in a way that resonates with them, whether it’s a simple brochure or a follow-up email that recaps the discussion from an appointment.
Moreover, GenAI can assist OB-GYNs in making their communication more compassionate. By simplifying language and avoiding technical terms, providers can create a more comfortable and supportive environment for patients, making them feel less intimidated and more confident in the care they’re receiving.
Streamlining workflow and improving time management
While patient care is always the priority, it’s hard to ignore the time-consuming admin work that comes with running a busy practice. From scheduling appointments to drafting emails and managing patient records, these tasks can quickly add up. GenAI could take the edge off by handling many of these routine, yet important, tasks. For example, GenAI could help you generate reminders for follow-up care, and even assist with scheduling by optimizing appointment slots based on priority.
The real magic of GenAI lies in its ability to help OB-GYNs become more efficient without compromising the quality of care. “I think everyone assumes you need to use GenAI for the complicated things, and actually the simple, basic things that you can get it to speed and automate for you are the things that save you a ton of time and allow you to do a lot less admin and a lot more patient care,” says Kym.
Tasks like writing emails or summarizing patient visits could possibly be done in a fraction of the time with GenAI, leaving you more room to focus on face-to-face patient interactions. “Even that’s going to give you a couple of minutes back for some other consultation you have,” she says. It’s about using the technology to handle repetitive tasks so you can spend more time doing what you do best — caring for your patients.
Weighing the benefits and limitations of GenAI technology
While GenAI offers clear benefits, it’s important to be mindful of its limitations. Like any tool, generative AI relies on data, and that data can sometimes be flawed or incomplete. OB-GYNS must continue using their medical expertise when interpreting information generated by GenAI. As Kym notes, it should be used for basic tasks that save time rather than complex, high-risk medical decisions.
Another important limitation to consider is data privacy. When using any AI tool to process personal health information (PHI), for example, to summarise a patient visit or generate clinical documentation, healthcare professionals should ensure the platform is HIPAA-compliant, with appropriate data safeguards and a Business Associate Agreement (BAA) in place. Enterprise-grade AI systems designed specifically for medical use can help clinicians benefit from automation while maintaining patient confidentiality and compliance.
To ensure that GenAI is being used responsibly, it’s important to guide the technology with clear, specific instructions. “The way you are prompting it makes a massive difference. One of the quickest, simplest things to do is in the custom instructions, put “I only want to use sources from this level of evidence and lists,” says Kym.
For example, by asking GenAI to pull information only from trusted sources like the ACOG website, OB-GYNs can help ensure that the information it provides is accurate and reliable. Kym also advises checking sources whenever possible to maintain a high standard of care. “So maybe it's ‘I want links to every source you have used exactly there. They cannot be a 404 page. They must work, and ‘If you quote a study of any description, you must use the exact quote from the study and link it and source it, do not make any information up if you don't know the answers.’ It's simple little things that actually make a bigger difference.”
Of course, AI isn’t infallible. Much like human error exists, GenAI is known to make mistakes. While it will never replace a healthcare professional’s expertise, it can be used as a tool to make your workload more manageable.
For those who may be hesitant to dive into generative AI tools, Kym recommends starting small. “Do small, little things that make your day easier before you adopt anything big in there. Get to understand how it works and get familiar with it. Whenever I'm looking at any technology, understanding it is the best way of adopting it.” Get GenAI to draft an email or help with a schedule, for example.
By incorporating GenAI into low-risk, everyday tasks, OB-GYNs can become familiar with its capabilities before moving on to more complex uses.
Free prompts you can experiment with
If you’re intrigued by the idea of using GenAI but aren’t sure where to start, here are some practical prompts you can think about.
- Appointment summary and follow-up reminder: “Create a template for summarising a typical OB-GYN appointment and drafting a follow-up reminder message. Include sections for:
♦ Patient age range
♦ Main concerns or visit type (e.g., prenatal check-up, irregular periods)
♦ Key findings (leave blank for input)
♦ Treatment plan (leave blank for input)”
- Pre-appointment patient education: “Based on ACOG guidelines, create an easy-to-understand educational handout for a 30-year-old woman with irregular periods. Use compassionate, non-technical language.
♦ Explain the possible causes of irregular periods
♦ Include a list of potential treatments, focusing on lifestyle changes.”
- Appointment confirmation and instruction email: “Draft a professional and friendly email template for [a prenatal check-up], including placeholders for:
♦ Visit date and time
♦ What to bring (e.g., Insurance card, photo ID, medication list)
♦ Any special preparation (e.g., fasting requirements)
♦ What to expect during the visit.”
- Schedule optimization: “Help me optimize a daily clinic schedule for an OB-GYN practice, balancing urgent prenatal appointments with routine check-ups and follow-ups. Include buffer time for patient questions and transitions between visits. Prioritize based on:
♦ Type of appointment (e.g., prenatal, annual exam, follow-up)
♦ Expected duration of each visit.”
- Translating medical jargon in simple English: “Write a clear and simple explanation of [a pap smear procedure] suitable for an educational handout or clinic website. Use calm, reassuring language and avoid medical jargon. Include:
♦ What to expect during the procedure
♦ Why it’s important
♦ Reassurances for comfort.”
- Patient intake form customization: “Generate a new patient intake form template for a woman seeking fertility treatment. Structure it with clear sections for:
♦ Medical history
♦ Lifestyle habits
♦ Family history
♦ Current medications or treatments
♦ Previous pregnancies.”
- Patient-friendly post-appointment instructions: “Write a clear and compassionate post-appointment instructions template for a patient who had a routine gynecological exam, including:
♦ How to care for any procedures done
♦ Signs of complications to watch for
♦ When to schedule the next check-up”
- Time-saving referral letter: “Draft a template referral letter for a fertility or reproductive endocrinology specialist. The template should include clear section headings for:
♦ Reason for referral
♦ Summary of relevant medical history (leave blank for input)
♦ Summary of investigations or lab results (leave blank for input)
♦ Recommended next steps or questions for the receiving specialist.”
Use this prompt to generate a reusable structure to be completed within a HIPAA-compliant environment.
Ensuring safe and ethical use of GenAI in healthcare
GenAI technology has great potential to make workflows smoother and improve communication with patients, but it’s important to use it thoughtfully in healthcare. As Kym points out, the accuracy of AI-generated content really depends on the quality of the data behind it. To keep patients safe, OB-GYNs should set clear guidelines for using AI, like relying on trustworthy medical sources (think ACOG guidelines) and double-checking all AI-generated info before sharing it with patients.
It’s also essential to see AI as a helpful tool rather than a substitute for clinical judgment. It can boost administrative efficiency, but the final medical decisions should always stay with qualified professionals.
Another thing to keep in mind is bias in AI; sometimes algorithms can unintentionally mirror the disparities found in medical literature. Practitioners can help by carefully reviewing what AI outputs, especially when addressing diverse patient groups. By approaching AI with care and good information, OB-GYNs can enjoy its advantages while ensuring that patient-centered, ethical care remains the top priority.
While there will always be concerns about the accuracy and limitations of AI, when used thoughtfully, GPT can be an invaluable tool for improving patient care and overall practice efficiency.
As the healthcare landscape continues to evolve, embracing technology like GPT could be the key to providing even more personalized, compassionate, and efficient care. So why not give it a try? Start small, experiment, and discover the ways GPT can work for you and your patients.
Free resources for your practice
Not ready to explore GenAI just yet? You can still empower your patients with evidence-based tools that make conversations easier.
Request Flo’s OB-GYN Co-Care Pack to receive patient-education leaflets, practice materials, and complimentary Flo Premium access. These are all designed to support your patients’ reproductive-health journeys and strengthen engagement in your clinic.
Flo is the leading female health app trusted by millions worldwide. Discover how Flo can support your patients and enhance your practice by providing personalized insights, reliable education, and improved communication. Learn more at Flo for Healthcare Professionals.
